02 • THE SCOPE OF WORK
What it takes to produce
a flagship experience.
Six tracks of production work, run in parallel across two venues over two days. As Executive Producer, I owned the operational backbone that brought founder Tai Cochran's vision to life.
01
Venue Partnerships & Logistics
Secured and managed two distinct Atlanta venues, Chapel Hills Golf Club and the Russell Innovation Center for Entrepreneurs, including contracts, layout planning, run-of-show coordination, and on-site operations across both days.
02
Programming & Talent Alignment
Built the talent alignment strategy, mapped speakers and panelists to programming arcs, and coordinated logistics for every voice on stage, from fireside moderators to luncheon hosts.
03
Sponsor Activation & Partner Strategy
Developed the sponsorship guide, structured partnership tiers, and built the activation framework that translated sponsor investment into meaningful on-site presence and attendee touchpoints.
04
Attendee Experience Design
Authored the attendee guide, mapped the end-to-end journey across four distinct experiences, and designed the connection points that turned a two-day schedule into a curated experience.
05
Press & Communications
Led the press release, pre-event webinar materials, and the communications cadence that built awareness with media, sponsors, and the broader project leadership community ahead of the event.
06
On-Site Operations
Ran the production floor across both days, managing run-of-show, vendor coordination, talent flow, and the real-time decisions that keep a flagship experience moving without the audience ever seeing the work.
A NOTE ON THE WORK
PMCx Live is the brand and vision of founder Tai Cochran and HER PM. Programming featured a curated roster of national leadership voices, with venue partnerships at the Russell Innovation Center for Entrepreneurs and Chapel Hills Golf Club. My role was to produce, to take a strong vision and build the operational architecture that lets it land at the level it deserves.
We produced PMCx Live to redefine how project leaders connect, collaborate, and lead. This experience brings together leaders who don't just manage projects but also drive transformation across organizations, communities, and industries.
— Sheila Michelle, Executive Producer
04 • THE EXPERIENCE & LESSONS
A look inside the two days at Chapel Hills and RICE
MOMENTS FROM THE EVENT
LESSONS & TAKEAWAYS
01
Vision needs architecture.
A founder's vision is the spark, but it cannot land without operational architecture behind it. The producer's job is to build the structure that protects the vision from logistics.
02
Curation beats programming.
A schedule of sessions is not the same as a curated experience. The most memorable moments at PMCx Live were the ones designed for connection, not consumption.
03
Multi-venue is a multiplier.
Splitting the experience across Chapel Hills and RICE created two distinct atmospheres in two days. It also doubled the production complexity. Both were worth it.
04
The audience never sees the win.
A flagship experience succeeds when the production work is invisible. If attendees notice the operations, something has gone wrong.
